Welcome Women Car Buyers, to the car deal of today! 

Ladies start your engines!  You are NOW in control of the shifter and the car dealerships are deer in the headlights! It’s time for you to make your best deal and here is how…

Women Car Buyers now account for 87% of the car buying decision and 55% of the title ownership in today’s car maket, new or used, it DOESN’T MATTER!

Thanks to the unique research optimized shopping habits of most women, we know what we wan, when we want it and what the value of the item is to us, we can now make an intelligent buying decision on a car as we would any other household purchase.

However, understanding the logic and nuances of a car deal are not the same as buying a refrigerator, or a house. It’s not x amount per square foot based on the neighborhood or energy rating.

WIth all the available online data on car dealer invoice prices, incentives, rebates, financing options and trade-in values… the car buying-let’s make a deal- situation can be a murky place to cast your line, for even the most educated, articulate and confident woman.

I propose to ease you into the water GENTLY, explaining as best I can, the realities and misconceptions, from a #1. woman’s, #2. car person’s,  #3. consumer advocate=buyer beware…perspective.

This is NOT a how to buy your next car step one…

I’m not selling you anything…

I am going to touch on the unique issues, situations and scenarios that occur and how best to handle them. Things to beware of and how to overcome the frustration, humiliation and B.S. tactics that are sometimes practiced by “car guys”, regardless of the brand.

And I’ll do as much on video as possible, where props or demonstrations are helpful. If you have a question PLEASE feel free to comment here and I will answer you as quickly as possible, and publicly so everyone can learn.

Thanks for listening and enjoy the show…